Bernie is at it again

Published Forestry Bulletin – February 2016

Bernie, the cartoon frontman for the New Zealand Rural Fire Authority's rural fire prevention campaign, has been out and about since mid-January reminding people to 'Check it's alright BEFORE you light'.

He's on billboards in key regions and state highways that get more holiday traffic and also on radio, online and in social media. Mobile ads also target applications on farmers' and tourists' smartphones, geo-targeting rural districts, holiday spots and outdoor recreation areas.
Farmers, rural folk, local and international tourists are the targets for the annual campaign, but the message will also get through to the broader public.

The Forest Growers Levy Trust contributes towards the cost of the campaign.