Levy Perceptions Survey
The New Zealand Forest Owners Association (FOA), the New Zealand Farm Forestry Association (FFA), and the Forest Growers Levy Trust (FGLT) have commissioned research to help them understand the awareness and perceptions of a commodity levy, currently paid by commercial forest growers on plantation timber forests.
In 2019 a referendum will be conducted among forest owners on the collection and amount of the levy.
FOA, FFA and FGLT have established a Steering Group Levy Awareness Project (SGLAP) to assist with developing and measuring the success of a communications plan around the referendum and the levy. This document outlines the results from two research surveys.
- An initial survey in September 2018, designed to provide a pre-communications snapshot of awareness and perceptions of the levy
- A second survey in November 2018 after SGLAP have undertaken proposed promotional activity to gauge the success of the communications and determine how accurate understanding of the levy is.
Download the document (.pdf 1.77 MB)